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GraceKennedy begins contest promotion
Beverage company GraceKennedy has begun a Canadian summer promotion in support of its Grace Coconut Water brand. The national promotion takes the form of a contest to name a branded van. Consumers can enter online at <http://www.gracefoods.ca>. The contest will run until Aug. 15. The winner will receive a year's supply of coconut water. "Internally, our van wrapped in coconut water has been affectionately known as Sunshine," said Stefan Atton, marketing manager at GraceKennedy Ontario. "Considering the van will be interacting with Canadians at several events throughout the summer, we thought it was only fitting that they come up with a name for our newest fleet member."