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Northern Lights Direct creates campaign for Coloplast

Toronto-based Northern Lights Direct has developed a new campaign for Coloplast of Chicago for its InterDry rash treatment product. The online campaign consists of a website, banner ads and a search engine campaign. This is the brand's first consumer online campaign. "The goal of the campaign is to raise awareness about the InterDry brand and encourage consumers to try it for themselves," said Northern Lights Direct president Ian French.

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