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H Gregoire signs Desharnais as spokesperson

Used car company H Grégoire of Saint-Eustache, QC has signed hockey player David Desharnais as a spokesperson. The company plans to roll out a new marketing campaign featuring Desharnais over the next year. "David exemplifies tenacity and determination, and he's a hard worker who has never become complacent, yet maintains an optimistic outlook," said Michelle Therrien, marketing vice-president at H Grégoire. "He has managed to transform qualities usually seen as weaknesses into assets that set him apart and have made him what he is today, one of the best hockey players of his generation."

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