Representation roundup
By Adnews Staff
The Canadian Collegiate Athletic Association has retained Toronto-based Campus Intercept as its representation agency of record. The assignment includes the representation of all the association's properties, sampling programs, out-of-home media, online media and social media. "We are proud to partner with an iconic sports organization," said Andrew Au, president of Campus Intercept. "The CCAA has shaped the college sports legacy in Canada and we are excited to support their continued growth and innovation."
VancouverObserver.com has hired Suite 66 of Toronto to handle its national online advertising sales representation. The site specializes in news for the Vancouver region. "We have been working with the site for a while and have seen its audience grow to over 80,000 unique visitors covering the Vancouver market," said Steve Macfarlane, vice-president at Suite 66. "It offers custom opportunities for advertisers and provides an engaging environment for readers and advertisers due to the high quality of its content."