BMW Group Canada has retained Anomaly of Toronto has the creative advertising agency of record for its Mini brand. The agency won the account through a request for proposals process involving an unknown number of firms. Anomaly, which is headquartered in New York, opened its Toronto office two months ago. "The agency has a terrific vibe, and the creative ideas they brought forward demonstrated a true understanding of the Mini brand," said Adam Shaver, director of Mini Canada. "They've proven that they have the talent to bring unique, cheeky, attention-grabbing and Mini-typical campaigns to market as we look forward to further growth in the years to come. At the same time, we are thankful for a great, decade-long partnership with Taxi, who have provided invaluable support over the years and played an important role in establishing the Mini brand in Canada."