BMW moves Mini account to Anomaly
BMW Group Canada has retained Anomaly of Toronto has the creative advertising agency of record for its Mini brand. The agency won the account through a request for proposals process involving an unknown number of firms. Anomaly, which is headquartered in New York, opened its Toronto office two months ago. "The agency has a terrific vibe, and the creative ideas they brought forward demonstrated a true understanding of the Mini brand," said Adam Shaver, director of Mini Canada. "They've proven that they have the talent to bring unique, cheeky, attention-grabbing and Mini-typical campaigns to market as we look forward to further growth in the years to come. At the same time, we are thankful for a great, decade-long partnership with Taxi, who have provided invaluable support over the years and played an important role in establishing the Mini brand in Canada."