The Milk West Marketing Partnership has appointed DDB Canada of Vancouver agency of record for its fluid milk account. The agency will develop marketing communication campaigns intended to encourage milk consumption in western Canada. DDB won the account in a competitive pitch process involving nine additional agencies. The recently-formed Milk West consists of Alberta Milk, the BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk. DDB has worked for the BC Dairy Association for 10 years. The Alberta, Manitoba and Saskatchewan dairy groups have made use of Dare and Cossette for the past 10 years. "The team at DDB Canada impressed us with their solid understanding of our business and the clever long-term strategy they presented to help increase fluid milk consumption across western Canada," said Anita Medl, marketing manager at SaskMilk.