TOSHIBA LAUNCHES NOTEBOOK SEQUEL AD
By Adnews Staff
Toshiba of Canada will this week launch the long-waited sequel to its award-winning "Checked It" television campaign of a year ago. The original ad, which captured two Gold Clio awards, depicted a hapless airplane traveller who "checks" his notebook with the airline and frets about having not kept it with him for the flight. The sequel picks up where the first ad left off, with the traveller having been reunited with his computer. He ends up leaving it on the top af a cab and chasing it from another taxi through the streets of Toronto, eventually retrieving it once again. The ad attempts to drive home the message that the notebooks are highly durable. While the first ad was designed by Toronto's TBWA Chiat/Day Inc., the sequel was put together by Promanad Communications Inc., also of Toronto. Toshiba switched agencies in October 1995 after their customary three-year agency review. Toshiba spokesperson Barbara Minor told Adnews yesterday that they had not heard anything from Chiat/Day regarding the use of the same theme.