OK&D SECURES PERSONAL CARE GROUP ACCOUNT
By Adnews Staff
After recently winning the King City, California economic development account, Hamilton, Ontario's OK&D Marketing Communications has hooked up with another American outfit, this one being The Personal Care Group (PCG) of Montvale, New Jersey. PCG was formed in January when it acquired of a line of Reckitt & Coleman products, including Mr. Bubble, Diaparerene Baby Care Products, Wet Ones Hand & Face Wipes and the Binaca line of breath sprays. Announced Tuesday, the deal was concluded about two weeks ago, OK&D spokesperson Phil King told Adnews yesterday. He added that they also hope to do PCG's media buying in Canada. He expects advertising to begin during the first quarter of next year. In the United States, PCG advertises on television and in women's and family magazines.