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Astral Out-of-Home adds digital displays in Montreal

Astral Out-of-Home has installed two new digital advertising display faces in the Montreal area. The displays are located at the intersection of Autoroute 20 and Autoroute 30 in Boucherville and in Lachine on Autoroute 20. The colour LED installations display a series of six static ads which rotate every 10 seconds. This brings Astral's total inventory of digital display faces in Toronto, Montreal and Vancouver to 41. "Digital advertising reflects today's lifestyle, instantaneous, dynamic, flexible, and in real time, allowing marketers to achieve a higher return through innovative targeted campaigns," said Luc Sabbatini, president of Astral Out-of-Home. "Digital advertising is a very popular product and the addition of two new faces to the digital network is part of our objective to offer advertisers technologically-advanced products on busy thoroughfares."

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