DAIRY FARMERS LAUNCH MILK PROMOTION
By Adnews Staff
Dairy Farmers of Ontario is making its milk cartons moo again. The organization will launch a milk promotion in October in which a device will have been placed in some milk cartons. If a carton makes a mooing sound when opened, the consumer wins a prize such as a car, holiday or portable CD player. The promotion will be supported by TV and point-of-sale material created by Freeman, Rogers, Battaglia of Toronto. The promotion was done by Bratch & Goehrum of Toronto. Dairy Farmers of Ontario ran a similar promotion last fall.
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