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Children International begins television campaign

Chicago-based non-profit organization Children International has begun a new television campaign, developed by Northern Lights Direct of Toronto. The 30-minute infomercial, created in English- and Spanish-language versions, focuses on the lives of children in Ecuador and the Philippines. "We want viewers to understand that these children are real, their problems are real, and Children International sponsorship offers a very real, incredibly personal way to help them overcome their challenges," said Andrea Waters, vice-president of creative and production services at Children International.

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