Sanofi Consumer Health has retained Lg2 of Montreal as the advertising agency for its allergy relief product Allegra. The agency has begun work on the account by developing a new national campaign for the brand that uses humour to illustrate the ways in which allergies can cause a person to miss out on an entire summer. The campaign includes television commercials, digital outdoor ads, web banners and a pharmacist information sheet. "Lg2 had everything we were looking for in an agency," said up Stéphane Langevin, senior marketing and sales director at Sanofi. "With extraordinary creative, solid retail experience, and specialists in interactive as well as traditional media, all the elements are in place for a long and fruitful partnership."