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Mars Canada readies new M&M's spokescharacter

Candy company Mars Canada will introduce a new spokescharacter called Ms. Brown in support of its M&M's product line. The character, who will debut in an online event on Jan. 30, will be presented as someone who has worked behind the scenes for 70 years at the "chief chocolate officer" at Mars. The character will feature in a new television commercial that will break in Canada on Feb. 6 as part of a TV, print, digital, in-store and social media campaign that will run through 2012. "We are extremely excited to be introducing Ms. Brown to Canada," said Chantal Templeton, brand director for M&M's at Mars Canada. "Her experience and knowledge of M&M's milk chocolate candies is unparalleled and Canadians will have the chance to enjoy her as much as we do once she is revealed to the Great White North."

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