Packaged goods sales and marketing company Concord National has retained Elettra Communications of Vancouver as the public relations agency for its confection business. The assignment includes the Jelly Belly, Guylian Chocolate, and Anthon Berg brands. The agency will work to increase brand awareness and differentiate the brands from competitors. Elettra received the account based on its previous work with Concord National's launch of Tim Tam cookies in Canada. "Our confection brands have solid international reputations, but we were looking for a PR agency to help us build their profiles in Canada," said Tina Ryan, senior national brand manager at Concord National. "Elettra Communications has the right mix of experience and inventive thinking to help us move Jelly Belly, Guylian, and Anthon Berg forward."