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Manulife Financial readies new campaign

Manulife Financial will begin a new television advertising campaign this month for its CoverMe line of insurance products. The two executions, developed by Northern Lights Direct of Toronto, promote the company's Flexcare health and dental insurance and its CoverMe Guaranteed Issue life insurance. "Manulife Financial has an incredible brand," said agency president Ian French. "These new DRTV campaigns will continue to build it and drive market share."

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