Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Manulife Financial readies new campaign

By Adnews Staff

Manulife Financial will begin a new television advertising campaign this month for its CoverMe line of insurance products. The two executions, developed by Northern Lights Direct of Toronto, promote the company's Flexcare health and dental insurance and its CoverMe Guaranteed Issue life insurance. "Manulife Financial has an incredible brand," said agency president Ian French. "These new DRTV campaigns will continue to build it and drive market share."

« Back Next »

Related stories Comments