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Mediative releases promotional video

Montreal-based digital marketing agency Mediative has released a promotional video for itself called "This is Digital Marketing: From Ad Men to Math Men." The 15-minute animated online video is intended to simplify for a wide audience various aspects of digital marketing. "Our digital media strategists and experts have compiled their thoughts along with industry content to produce a thought leadership piece that we believe both informs and educates," sid agency president, Patrick Lauzon. "Digital marketing is a subject that is sometimes difficult to understand, even for insiders. We hope this video will help the industry explain a concept that at times can get lost with technical jargons and platforms. Even though 'This is Digital Marketing' has a light-hearted tone and fun visuals, we believe our video represents a unique and valuable resource that will help advertisers, website publishers and other stakeholders get a genuine grasp on the history and current reality of digital marketing."

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