Representation roundup
By Adnews Staff
Olive Media of Toronto has been appointed the exclusive Canadian advertising sales representative for a number of mobile websites and smartphone applications including Fruit Ninja, Everyday Health, Urbanspoon and Photobucket. According to the company, the agreements increase Olive Media's Canadian mobile page impressions to 76 million per month. "We are seeing steady growth in mobile adoption, but the true key to making mobile a significant part of the overall media mix lies in ease of execution for our clients," said Kristie Painting, vice-president of sales and marketing at Olive Media. "Our goal is to provide a completely seamless execution for advertisers, including rich media creative, mobile landing pages, premium content sites, and our full service promise."