Wendy's Kick for a Million promotion returns
By Adnews Staff
Fast food chain Wendy's has resumed its annual "Kick for a Million" contest for a seventh year in association with specialty channel TSN. Until Sept. 6, consumers can enter the contest at <http://www.tsn.ca/wendys>. Consumers will receive additional entries for playing an online game or referring others to the contest via various social media sites. Restaurant customers can also receive extra entries by buying a drink in a specially-branded cup, which also give consumers a one-in-nine chance to win a range of instant prizes. Two randomly-selected entrants from eastern Canada and two from western Canada will compete in a pair of quarter-final events in Toronto and Calgary. A semi-final event will then take place in Hamilton. At the final event, which will take place during half-time at a Canadian Football League game in Toronto on Oct. 14, the final participant will have the opportunity to kick field goals from various distances for prizes. A goal from 20 yards will gain the contestant a $25,000 Samsung prize package. A 30-yard goal brings with it a Nissan Titan Crew Cab Pro. A 40-yard goal carries a prize of $100,000. For a successful 50-yard goal, the contestant will win one million dollars. "Since the promotion launched seven years ago, Wendy's Kick for a Million has produced a million dollar winner and many memorable moments," said Stewart Johnston, president of TSN. "It has certainly earned its distinction as one of the must-see events on the CFL on TSN calendar. We are very excited to once again partner with Wendy's and give one lucky fan the opportunity to strike it rich on national television." The contest is being promoted with two 30-second commercials on TSN, on-air mentions during CFL game broadcasts, online and email advertising, in-restaurant materials, social media activities and public relations.