Sponsorship roundup
By Adnews Staff
Toronto-based RBC has signed-on as the title sponsor of the RBC Heritage PGA golf tournament in Hilton Head, SC for five years. As part of the agreement deal, RBC will receive US network television exposure for its wealth management, private banking and capital markets services. "RBC is very committed to building our brand and serving our growing client base in the US and the RBC Heritage provides very attractive opportunities for our US businesses to reach target markets and foster new business development," said Jim Little, chief brand and communications officer at RBC. "Becoming title sponsor of this classic tournament has provided RBC with a unique opportunity to associate our brand with one of the PGA Tour's most liked and well attended tournaments in North America."