Website roundup
By Adnews Staff
Canadian Tire has launched a new website at HouseOfInnovation.ca. The site is intended to be an online resource for consumers who need advice on small household jobs. The content includes videos shot at a Toronto house featuring instructions and product information. Additional videos will be released as the company continues to renovate the property. When complete, the house will be sold and the proceeds donated to the Canadian Tire Jumpstart charitable program. "Taking care of a home in Canada is a unique challenge, with its own set of jobs and joys and our House of Innovation will showcase exactly the jobs and products to help Canadians make their homes more efficient, fun and attractive," said Duncan Reith, senior vice-president of merchandising at Canadian Tire. "Canadians can watch our progress online as we tackle new jobs every week and show that you don't need to be a professional carpenter or interior designer to get these jobs done."