Wrigley Canada promotes Skittles online
By Adnews Staff
Wrigley Canada has begun an online promotion in support of its Skittles candy brand. The initiative consists of a series of videos posted to YouTube. Each video invites viewers to touch the screen, thereby putting their fingers into the ads. The campaign, called "Touch Skittles," was developed by BBDO Toronto. Media was handled by OMD.
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