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Sponsorship roundup

Astral Media has signed-on as a sponsor of the 29th annual International Festival of Films on Art, which will take place in Montreal from March 17 to 27. Astral will be the presenting sponsor of the festival's Grand Prix. The agreement also includes a publicity campaign that will take place in March in Astral's Montreal-based media properties. "Astral has a long tradition of partnerships with cultural institutions and organizations promoting what is best in our culture," said Jacques Parisien, chief operating officer at Astral. "We are therefore extremely proud to be associated with the 29th edition of FIFA, and to help the public discover the world's finest films on art."

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