Onestop Media joins Canadian Out-of-Home Measurement Bureau
By Adnews Staff
Onestop Media of Toronto has joined the Canadian Out-of-Home Measurement Bureau. The bureau will now provide audience measurement for Onestop's transit advertising inventory, which consists of large-format digital displays in 63 Toronto subway stations. According to president and CEO Michael Girgis, using COMB for measurement will advance Onestop's placement as a trusted out-of-home media company and provide accountability to its clients and their agencies.
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