Telus begins taxi promotion
By Adnews Staff
Telus began a promotion in Toronto on the weekend involving 10 branded taxis that will offer pedestrians free rides until Dec. 25. While in the cab, passengers will be offered a free phone call to anywhere in North America. Similar initiatives will take place in Vancouver, Calgary, Edmonton, Regina, Saskatoon and Montreal. "The last week before the holidays is hectic," said Anne-Marie LaBerge, vice-president of brand and marketing communications at Telus. "We want to help make the holiday rush a little easier for Torontonians with a stress-free ride on us. The holiday season is also a time to share with family and friends and we believe it’s important to connect with them, so we are also offering free calls on Telus' 3G+ network while being driven home."