Astral Media adds nine new digital billboards in Toronto
By Adnews Staff
Astral Out-of-Home, a division of Toronto-based Astral Media, has installed nine new digital advertising faces in Toronto, bringing its total inventory of this type of display to 32 in Montreal, Toronto and Vancouver. The LED-based displays allow advertisers to modify or change creative at any time. The boards display six static ads rotating at 10 second intervals. The new displays are expected to be operational by January. "Digital advertising reflects the way our world is now," said Luc Sabbatini, president of Astral Out-of-Home. "Instantaneous, dynamic, flexible and in real-time, and it allows marketers to achieve even greater performance through innovative targeted campaigns. With more faces in our network which spans the country’s biggest markets, Astral Out-of-Home is at the forefront of change in the industry with the first and only national outdoor digital network."