Beam Global Canada hires PraxisPR
By Adnews Staff
Alcohol distributor Beam Global Canada has retained PraxisPR of Toronto as its public relations agency of record. The firm won the account after an search involving an unknown number of contenders. The agency will develop a communications strategy intended to increase awareness of Beam's product line, which includes Canadian Club, Jim Beam, Sauza, Courvoisier, Maker's Mark, Laphroaig, Cruzan, Banff Ice, Alberta Premium, The Macallan, Highland Park, The Famous Grouse, Brugal, Russian Standard and Bols. The assignment includes national media relations, influencer strategies, event management, social media work and other promotional activities. "Praxis impressed us with their knowledge and extensive experience in beverage alcohol marketing, and their talented team of passionate professionals fit easily within Beam's dynamic culture," said Dorene Wharton, director of marketing at Beam Global Canada. "They really stood out among the other agencies. They do great work and combined with their knowledge of the industry, they are the ideal partner for us."