Hewlett-Packard breaks international LaserJet campaign
Hewlett-Packard has begun an international marketing campaign for its Color LaserJet line of multi-function printers called "LaserJet Pays You Back." The campaign is intended to illustrate the money that a consumer can save in a year by using one of these devices as a result of energy, paper and toner savings. "Upgrading to an HP Color LaserJet is like trading in your gas guzzler for a hybrid that pays for itself in gas savings and then continues to pay its owner after that," said Ron Coughlin, senior vice-president of LaserJet and enterprise solutions in the company's imaging and printing group. "The campaign helps demonstrate how HP LaserJet printers are an investment that keep giving back to your business." The campaign includes print and online advertising aimed primarily at small and medium-sized businesses, as well as social media activities, a website at <http://www.hp.com/go/paysback> and retail advertising materials. The campaign will run in 11 countries: Austria, Brazil, Canada, China, France, Germany, India, the Netherlands, Spain, the United Kingdom and the United States.