Women's Executive Network, National Post form alliance
By Adnews Staff
The Toronto-based Women's Executive Network has formed an association with the National Post intended to provide more coverage of professional women. The arrangement will include online, print and magazine exposure, including an FP Magazine cover story on the most powerful women in Canada and a new "Women Executives" section of NationalPost.com that will feature videos, columns and articles focusing on this audience. "Our goal is to inspire women through this powerful media integrated platform," said Pamela Jeffery, founder the Women's Executive Network. "Working with the National Post ensures that the amazing stories of powerful women are told across our country. For our partners, this creates new opportunities for them to reach this powerful demographic of women and showcase their social consciousness for issues facing women in the workplace."