Just For Laughs Group hires Endeavour
Endeavour of Toronto has been retained by the Just For Laughs Group as agency of record for its annual comedy festival in Toronto. The assignment includes strategic marketing, creative direction and branding, as well as media planning and buying. "I selected Endeavour due to their breadth of experience in entertainment and event marketing," said Alain Larochelle, vice-president of sales and marketing at Just For Laughs. "We are extraordinarily proud of our brand and we are excited to work with Endeavour as we expand our presence in Toronto." The Toronto Just For Laughs Festival will take place from July 6 to 11.