Kia to sponsor Just For Laughs Festival
Automaker Kia Canada has signed a three-year sponsorship agreement with the Just For Laughs Group. Under the terms of the agreement, Kia will be the official automotive sponsor of the Just for Laughs Festival and the presenting sponsor of the Juste pour rire en direct set. These sponsorships will include brand integration at the events as well as original content produced for Kia by the festival to be broadcast during the show. Kia will also be the presenting sponsor of the Last Minute Ticket Office of the festival. Owners of Kia vehicles will be able to bypass the line by showing their keys. Kia will also make a 2016 Soul available to the festival for corporate use.
"As the official automotive partner, Kia Canada is extremely proud to be partnering with Montreal's annual Juste pour rire comedy festival," said Ted Lancaster, chief operating officer at Kia Canada. "This is another example of Kia's commitment to build our presence in Quebec, an important market for us."