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Lightspeed hires NKPR
By Adnews Staff
Lightspeed, a Montreal-based electronic commerce services company, has retained NKPR of Toronto as its public relations agency of record. The company specializes in point-of-sale systems for transaction management. NKPR will develop a communications strategy intended to raise awareness of Lightspeed, with a focus on its efforts at innovation. The plan will include North American media relations, corporate partnerships and related activities. According to the agency, NKPR won the account based on its previous experience with lifestyle and retail clients.
"Lightspeed is the only POS solution of its kind, offering retailers and restaurants the omnichannel solution they need to thrive and grow in increasingly competitive markets," said Natasha Koifman, president of NKPR. "For us, telling the Lightspeed story is really telling the story of thousands of independent businesses that build up our dynamic communities. We're excited to be partnering with a Canadian tech innovator that's not only changing the retail space for business owners, but also introducing consumers to a new way of shopping both in-store and online."