Blenz Coffee, Metro Vancouver ready joint promotion
By Adnews Staff
Vancouver-based Blenz Coffee is preparing a promotional initiative in association with commuter newspaper Metro. Beginning on Feb. 12, bloggers at various Vancouver-area Blenz locations will post stories, photographs and videos to a website at <http://www.metroblenznewssquad.com>. Some of the content will also run in Metro Vancouver. "Newspapers and coffee have always gone well together and what appealed to us about this project is that it's so unique, grassroots and original," said Maryse Lalonde, publisher and managing director of Metro Vancouver. "It's a great way for us to connect with readers."
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