NIKE YOUTH PROGRAM
By Adnews Staff
Nike Canada launched its Participate In The Lives Of All Youth program this week. The sports apparel company will provide financial assistance to community organizations to rebuild, re-equip or establish sports programs for kids at athletic facilities open to the public. A toll-free number will be set up to provide information to the public about community-based sports and fitness programs and facilities. Olympic rower Silken Laumann will be the spokesperson for the program, and Nike is starting a Reuse-A-Shoe program where it will collect and recycle used Nike shoes to resurface playgrounds and courts. Donation centres will be set up in sports retail outlets and community athletic centres. Future Nike marketing initiatives will raise awareness of the program. Advertising for Nike Canada is done by Cossette Communication-Marketing's Toronto office.