Rexall hires Zig
By Adnews Staff
Drug store chain Rexall has retained Zig of Toronto as its agency of record. The company operates retail stores under the names Rexall, Rexall Pharma Plus, IDA and Guardian. The assignment includes strategy, planning, marketing and online activities. "The breadth and quality of Zig's work has been impressive, and they have a high level of comfort in the retail space," said Denise Darragh, marketing vice-president at Rexall. "This new partnership presents many exciting opportunities for Rexall and our family of pharmacies, and we look forward to working on the growth of our brands with Zig's support." Rexall is part of Katz Group Canada.
« Back Next »
Comments
blog comments powered by Disqus