The University of British Columbia has begun an online recruitment campaign intended to attract international students to its Vancouver and Okanagan campuses. The initiative includes a new website at <http://www.connectionsforlife.ubc.ca> as well as a collection of online and off-line recruitment materials. The campaign was created by Tribal DDB of Vancouver. The site offers information on the school and its programs, as well as a series of videos intended to provide a look at campus life. The site also offers a map that displays the international student body via citizenship, stories from students and estimated flying times from various international cities. "Most university recruitment sites offer the same standard information about the school, its location and offering, but UBC's site expands on this by addressing what's in it for prospective students," said Josh Fehr, creative director at Tribal DDB Vancouver. "The site connects prospective students to the UBC experience by bringing it to life through the eyes of its students, professors and alumni."