Subaru Canada breaks campaign for Legacy
Subaru Canada has begun a national campaign for the 2010 Subaru Legacy. The eight-week campaign, developed by DDB Canada of Toronto, consists of English and French television, print and online advertising, as well as dealership materials, social media activities and customer relationship marketing, The creative depicts the vehicle as a "sedan that commands respect." The campaign also invites consumers to visit a website at <http://www.subaru.ca/drivelikenoother> to take a virtual test drive. "For all the wonderful things that sedan ownership provides, street cred isn't one of them," said Andrew Simon, creative director at DDB Toronto. "By playing off the natural insecurity of sedan drivers, we're able to show how the dynamic Legacy represents a return to respectability."