Yak Communications retains Endeavour
By Adnews Staff
Telecommunications company Yak Communications Canada has hired Endeavour of Toronto as its advertising agency of record. The assignment includes strategy, creative and media planning and buying. Endeavour's first work will be a multi-media campaign that will begin at the end of March, intended to update Yak's brand. Yak is owned by Toronto-based Globalive Communications. "After being in the marketplace for 10 years, the Yak brand, its products and its customer base have changed," said Nisha Amin, marketing director at Globalive. "Endeavour understood this which is why we've selected them to develop a fresh new voice for Yak."
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