Website roundup
By Adnews Staff
Pfizer Canada has redesigned the website for its erectile dysfunction drug Viagra. The site, located at Viagra.ca, takes the form of a golf course clubhouse. The public area of the site offers trivia questions and an archive of the product's advertising. A private section of the site can only be accessed by Viagra users in possession of an entry code. This section contains product information, answers to frequently asked questions and other material. "The online world has changed and, as a world-leading brand, Viagra's website needed to be more dynamic, useful and engaging for men who are seeking information," said Marc Charbonneau of Pfizer. "Men are curious about Viagra, but it's hard for them to ask for the information they need. That's why we came up with the idea of letting men pick and choose from different conversations a regular guy would have with his physician. We wanted the site to have a relaxed, conversational feel to help alleviate the discomfort some men have when it comes to talking about Viagra, so we set the entire site on the greens. Then, we added video features and special effects to keep it interesting, informative and make it quick and easy-to-use." The site was developed by Twist Image of Montreal.