Minute Maid promotes Five Alive
By Adnews Staff
Minute Maid has constructed a new promotional website for its Five Alive beverage at <http://www.supercrazyalive.com>. The site, aimed at males in their 20s, contains games, ringtones and other content presented by a rabbit spokescharacter called Billy Balaclava. The site is being promoted with online ads and radio commercials in Toronto and Vancouver, as well as washroom posters in restaurants and bars. The promotion was developed by Leo Burnett and Arc Worldwide. This is the first campaign for the Five Alive brand in a year.
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