Sony begins Experience the Wonder campaign
Sony of Canada has begun a campaign called "Experience the Wonder" has part of a national rebranding effort for its Sony Style chain of retail stores. The print and in-store campaign was created by Extreme Group of Toronto. "A typical consumer standing outside a Sony Style location has the same look on their face as a kid in a candy store," said Anthony Taaffe, associate creative director at Extreme Group. "Sony Style has the ability to evoke a feeling of wonder. From there the idea for the print advertising and the 'Experience the Wonder' event was born." Launch events took place in Montreal, Toronto, Calgary and Vancouver on Sept. 19.