COSSETTE SHOWS SPIRIT OF SPORTS IN PSA
By Adnews Staff
Cossette Communication-Marketing's Toronto office launched a TV PSA recently promoting the positive side of Olympic competition. The ad features an athlete carrying the Olympic torch around the track of a crowded stadium. This is to remind Canadians that the thrill of competition is rewarding enough. In the spot, the Olympic flame is in danger of being extinguished by the negative elements that contaminate sport such as breaking the rules, taking short-cuts and believing in winning at all costs. The ad is sponsored by The Spirit of Sport Foundation. The spot has been distributed to TV stations across Canada.
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