Siemens Canada promotes Exiderdome
By Adnews Staff
Toronto-based electronics company Siemens Canada has begun a marketing campaign promoting the Canadian tour of an exhibit called the Exiderdome. The exhibition is intended to raise awareness of the company and its contributions to industry. It is currently located in Toronto at the International Marine Passenger Terminal. The campaign consists of direct mail to 24,000 industry and trade professionals nationally, online activities, public relations and a website located at <http://www.exiderdome.ca>. The creative, which uses the tagline, "Now thinking outside the box starts inside one," highlights a series of seminars and special events that will take place at the exhibit. The campaign was created in-house, with the participation of The Siren Group and User in Mind. "The marketing campaign highlights inspiration and innovation," said Dirk Miller, director of corporate communications at Siemens Canada. "It communicates our leadership in the industry sector." The exhibit was first displayed in Canada in Calgary at the North America at the Global Petroleum Show. It will travel to Montreal, Quebec City and Halifax before concluding.