Pharmasave promotes biodegradable bags
By Adnews Staff
TBWA Vancouver has developed a point-of-purchase campaign for retail chain Pharmasave to promote its use of new biodegradable bags. The new bags are made of a kind of plastic that will disintegrate in a landfill site within five years. The campaign consists of window posters, shelf wobblers and stickers, employee buttons and T-shirts. In addition, National Public Relations is conducting a media relations program in support of the campaign. "While supporting the notion that plastic bags are bad for the environment, we needed to tell consumers that it is alright to carry Pharmasave's new biodegradable plastic bags as an alternative," said agency president, Andrea Southcott. "Creatively, 100% biodegradability was the jumping off point, but what's also great is that it suggests different ways of reusing the bag while promoting its biodegradability in an easy to read way. If people only read the first sentence, they get all the info they need. If they read the whole thing, it's a light, fun read about a serious topic." Pharmasave operates 400 stores nationally.