DOUBLECLICK TO AUDIT WEB TRAFFIC
By Adnews Staff
U.S.-based Web tracking company I/Pro has teamed up with Web ad network DoubleClick of New York to begin auditing DoubleClick traffic. DoubleClick will also use the I/Pro I/Code system, in which users register for a special code that they punch in as they travel from site to site. Registering allows the companies to monitor traffic through several sites. Also the duo will measure ad banner performance and the ways in which consumers travel through an advertiser's site.
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