HARRIS NAMED FELLOW OF PMRS
By Adnews Staff
Harris Media Services founder Bob Harris has been elected a fellow of the Professional Market Research Society. Harris has been involved in marketing and media research in Canada for over 40 years. He started his career at Foster Advertising and formed the agency's first marketing research department, which he headed until 1958. Harris then moved over to Hayhurst to form that agency's first research department. In 1974 he started his own company, Harris Media Services. Harris was also founding president of the Print Measurement Bureau. He has been a member of the PMRS since 1961.
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