Jamieson Laboratories resumes Flip the Lid contest
By Adnews Staff
Toronto-based vitamin company Jamieson Laboratories has resumes a contest promotion called "Flip the Lid" for a second year. During the initiative, consumers who buy specially-marked packages of the company's products can win a prize by checking under the lid of the bottle. The packaging will contain an ID number that can be submitted online to determine whether it is a winner. Prizes include 25 spa packages to the Mayan Riveria and 250 Heys XCase travel bags. The national promotion is being supported with in-store materials and a television commercial. The program was developed by Solutions with Impact of Toronto.
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