Labatt sends media planning to M2 Universal, Marketel
By Adnews Staff
Labatt Breweries of Canada has assigned its media planning account to M2 Universal and Marketel Media. M2 Universal will handle national and regional planning with the exception of Quebec. Marketel will be responsible for Quebec planning. Both agencies have previously worked on media buying for Labatt. Planning was formerly handled in-house. "This appointment reflects a significant expansion of our partnership with M2 Universal and Marketel Media," said Rob McCarthy, director of marketing services and innovation at Labatt. "We look forward to incorporating their planning expertise and sophisticated research tools into the Labatt communication process." M2 Universal is a division of MacLaren McCann. Marketel Media is a member of McCann Worldgroup.