Moosehead Breweries begins rebranding initiative
By Adnews Staff
Moosehead Breweries of Saint John, NB has introduced a new look for its Moosehead Lager and Moosehead Light brands of beer. The labels have been redesigned in a more contemporary style that is intended to be "more vibrant and distinctive," according to the company. The packaging has also been updated. "Keeping in mind the Moosehead tradition we kept the distinctive green bottle and the Moosehead icon," says Matt Johnston, the company's vice-president of North American marketing. "Since we rely heavily on packaging tactics rather than traditional advertising, we believe it is the consumer experience with our product that is most important."
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