L'Oreal Canada hires Bluesponge
By Adnews Staff
Cosmetics company L'Oréal Canada has hired interactive agency Bluesponge of Montreal to conduct online communications intended to raise awareness in of its L'Oréal-UNESCO For Women in Science program in this country. The agency will work to attract female scientists and encourage them to register for the program. Fifteen candidates will receive fellowships as a result. The online promotion will run until June 15. "We will tailor a program specifically for the program that combines strategy, planning and execution in order to successfully reach the best potential candidates," said agency president Fady Atallah.
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