Branchez-Vous buys LeCinema.ca
By Adnews Staff
Montreal-based Branchez-Vous has acquired Quebec-based independent movie website LeCinema.ca. The site contains news, reviews, trailers, listing and other information about upcoming movies. According to the company, the site attracts approximately 120,00 visitors per month, mainly between the ages of 18 and 44. "LeCinema.ca will strengthen our Showbizz.net site by giving it a new dimension", said Patrick Pierra, CEO of Branchez-Vous. "Showbizz.net covers entertainment news on a daily basis, while LeCinema.ca provides reference information to moviegoers. We follow our strategy of developing and acquiring specialized sites in order to form an independent news and information pole." LeCinema.ca publishers Sébastien Légaré and Stéphanie Nolin will continue to work on the site. No financial details are available.